Adidas King of the Road 2013 launches new race category for students

2013 is the year of running for Adidas.

Last February, adidas launched Energy Boost, a groundbreaking innovation in running footwear technology featuring superior cushioning that allows runners to store and unleash energy more efficiently with every stride. 

To continue their efforts for all things running, adidas is back with its annual King of The Road (KOTR), one of the most anticipated races across Southeast Asia. This year, adidas is pushing the limits for KOTR to be even bigger than before as it opens a new category exclusively for students 25 years old and under.

The 10K Relay for Students is set specifically to encourage the youth to get into a healthy, active lifestyle and to give them a chance to represent their alma mater. Students need to team up in pairs – one male and one female – with each running 5K to complete the total 10K distance. Winners don't just get individual cash prizes; they will also win prizes for their schools.

“adidas has always been an advocate of health and wellness through sports. The King of the Road is a testament to that fact,” said Jason Gervasio, Brand Communications and Sports Marketing Manager of adidas Philippines.

“The new School Championship category aims not only to promote fitness, but also to inspire teamwork and pride as students are given the chance to be ambassadors of their respective campuses.”

The adidas KOTR 2013 will be held on July 7, 2013 at Bonifacio Global City. Apart from the School Championship category, the race will include distances of 10K for the general public and 16.8K with Open and Closed categories. The Closed category is strictly for Filipinos while the Open category is for all nationalities.

The top male and female winners from the 16.8K Closed category will be hailed as the Philippines’ King and Queen of the Road and will represent the Philippines in the KOTR Southeast Asia Championship in Malaysia.

How to Join KOTR 2013

There are two ways to sign up for this year’s adidas King of the Road Philippines:

1. Visit http://adidaskingoftheroad.com/ph and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013.

2. Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013.

Race fees are as follows: P1,300 for the 16.8K race; P1,100 for for the 10K regular race; and P800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present valid student IDs (must be valid until July 7, 2013) at the registration sites. 

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:

Group of 10 runners = Php100 off each

Group of 15 runners = Php150 off each

Group of 20 runners = Php200 off each

Supporting this year’s race are the sponsors Summit Water, 100 Plus, Sennheiser, EO Optical, adidas Bodycare, L Timestudio, and Century Tuna.

For more news, updates, and promos on adidas KOTR 2013, visit www.facebook.com/adidas or follow the conversation with #kotrph2013.

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