ALLAN THE MAN

The Department of Tourism launch a new tourism slogan last monday (November 15), which is "Pilipinas Kay Ganda". It replaced the old but successful slogan "WOW Philippines". The new slogan was described by the Malacanang as a bid to "reinvigorate" the country's tourism campaign. It also aims daw to double the tourist arrivals for the next three years. 

But on the contrary, the said new tourism slogan gets plenty of criticism and bad words from the public including the netizens. For example, In one blog, one of its readers commented " mga balikbayan? eh talaga naman magsisibalikan karamihan sa kanila dito sa atin eh. dapat bang sila pa ang target-in ng tourism campaign natin? talaga namang mga wala na yatang talino sa gobyerno natin."

A Tourism Slogan is very important in baiting tourist.So it must be catchy and attractive. In the situation of "Pilipinas Kay Ganda",- this slogan is not catchy and it is hard for foreigners/ foreign tourists to understand what 'kay ganda' means. But kung ang gustong akitin ng DOT is the local tourists pwede ang slogan na yan. BUT hindi kaya naisip nang nasa gobyerno na mas 'MAHALAGA' ang foreign tourists?  simply because sila ang may mga 'dolyares'. Ano kayang nasa utak nila nung mga panahon na iniisip nila ang slogan na yan? Na gusto nilang bumalik ang mga OFW para mag-bakasyon dito? if that is the reason then the DOT FAIL.