ALLAN THE MAN

Globe Telecom’s Customer Service Innovation on Social Media was declared the winner in the Best in Customer Service Initiative category at the Asia Communication Awards, a testament to the company’s commitment to deliver superior customer experience complementing the company’s modernized network.

The award is in recognition of the company’s well-designed and successfully implemented social media strategy geared at significantly changing the way the company provides customer service through Twitter to deliver its promise of providing meaningful and personalized customer service. This enabled the brand to proactively build lasting relationships with customers through their social networks, and allow Globe to differentiate itself from competition by creating an avenue for honest and sincere communication over this uncharted space.