ALLAN THE MAN

adidas today announced official plans for summer tours with NBA partner athletes including Derrick Rose, Dwight Howard, Ricky Rubio, John Wall and more. It aims to connect their partners athletes with their fans and showcase the latest from adidas Basketball. 

Chicago Bulls superstar Derrick Rose headlines the D Rose Tour, where the 2011 NBA Most Valuable Player visits Europe and returns to Asia for the third time. The latter includes a 3-day visit to Manila, Philippines from September 14-16. This marks the return of Rose since he last arrived in the country for a pair of exhibition games in July 2011.

Inspired by the exciting and attacking on-court play and smooth, understated off-court style of Derrick Rose, fans attending the tours will have the once-in-a-lifetime opportunity to meet and have unique access to Derrick through a multitude of premium, exclusive events.

Even before D Rose arrives in Manila, high school basketball players from the Philippines, Indonesia, Malaysia, Singapore and Thailand will compete in regional 3on3 basketball tournaments. The winning teams from these countries will get the chance to meet and play in front of D Rose in Manila. 

A retail promotion across Southeast Asia markets will also run from July to August, giving customers a chance to win All-Access VIP passes to the D Rose Tour activities in Manila.

Come September, D Rose will engage his fans through a variety of activities, such as a basketball competition, a party, meet & greet opportunities and social media campaigns. He will also sport the D Rose 773, which includes signature details and Crazyquick technology to help make Derrick quicker on the court. 

“Through our successful partnership with the NBA, we’re seeing the game of basketball grow globally year after year, and we’re excited for this opportunity to fuel that growth,” said Lawrence Norman, VP of adidas Global Basketball. “These great players are some of the most recognizable athletes in the world, and we couldn’t be more proud to have them on the ground representing adidas Basketball in countries across Europe and Asia.”

For more information on the D Rose Tour in Manila, stay tuned this June for the soon-to-launch website at www.drosetourmanila.com.

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